NATALIE WILLIAMS

SUMMARY

New graduate, seeking professional opportunities in UX/UI Research and Design, Web Design, Public Relations, and Marketing. Looking for roles to grow professionally, expand skills, and challenge myself. Extremely hardworking, outgoing, and adaptable with a strong motivation for success. Willing to relocate.

CONTACT

540-850-9632
natalie32williams@gmail.com
Fredericksburg, VA 22407

SKILLS

  • HTML and CSS Coding: Designed and executed multiple hand coded websites using CSS Grid Layouts Experience in Bootstrap 5, web hosting, and mobile first layout.
  • UX/UI Research: Completed entire UX research process for multiple projects. Experience in competitive analysis, defining users, personas, and user stories.
  • User Experience Design: Utilized UX research in creating design solutions for pain points. Experience in site mapping, developing user flows, wireframing and prototyping using Adobe XD.
  • Social Media Management: Managed multiple professional Instagram accounts, successfully growing followers. Experience in content creation, post planning, photo editing, and developing brand identity.
  • Event Planning: Executed promotional events to market products at a local level. Experience in networking, managing a budget, and recruiting and partnering with local businesses.
  • Management: Acted as lead in multiple roles requiring delegation, collaboration, and decision making. Experience in interviewing, conflict resolution and communication.

EDUCATION AND TRAINING

Bachelor of Science
Media Art and Design
James Madison University, Harrisonburg, VA
  • Concentration in Interactive Design
  • Minor in General Business
  • 3.555 GPA
  • Dean's List Honoree, six semesters
Graduated Cum Laude, May 2022

EXPERIENCE

Campus Director

Bumble | Harrisonburg, VA | September 2020-Current

  • Led and motivated a team of three peers at James Madison University to promote Bumble's professional networking, social networking, and dating services
  • Recruited and established partnerships and relationships for Bumble at local level, successfully partnering with five Harrisonburg Businesses
  • Acted as liaison between community leaders, campus team, and Bumble HQ
  • Supervised and executed monthly events including localized bar tabs, social media promotions, marketing tactics, and virtual events. Last event resulted in over 70 app downloads in under 2 hours
  • Managed campus-level budget, team operations, and logistics

RELEVANT COURSEWORK

  • User Experience Research and Design
  • Interactive Design
  • Media Ethics
  • Public Relations
  • Marketing
  • Business Management

Public Relations Chairman

Alpha Sigma Alpha Sorority | Harrisonburg, VA | November 2019 - December 2021

  • Selected and led PR committee of 19 people
  • Grew Instagram page by over 500 followers
  • Created multiple promotional videos to support Sorority Recruitment, which resulted in record high 99% retention rate
  • Coordinated promotional apparel orders, and successfully established relationships between sorority and apparel companies, resulting in discounted and customized apparel
  • Coordinated promotional apparel orders
  • Presented Public Relations materials during weekly executive and chapter meetings to over 300 members
  • Planned and executed multiple sorority photo shoots, including design and editing

Campus Representative

Victoria's Secret PINK | Harrisonburg, VA | August 2020 - June 2021

  • Interviewed, selected, and managed campus marketing team of five
  • Ran and created content for Instagram page with over 2,300 followers
  • Evaluated product to influence development of merchandise
  • Hosted in-person and online marketing events
  • Created graphics and hosted promotional initiatives such as giveaways and activities
  • Supported and promoted social initiatives such as Anti-Bullying Month, World Mental Health Day, and PINK with Purpose (Partnership with The Jed Foundation)